Agency Spy

Changes are taking place at Fallon Minneapolis. The shop is promoting three of its youngest staffers: John King (33), to the newly created position of director of brand innovation; Amy Sheil (35), to director of media; and Adam Chorney (30), to director of connection planning. The agency said that “These individuals, and the disciplines they represent, are interdependent, and they will be working closely together to help reshape the future of the agency and have a strong voice in new business and other important business initiatives.”

One of the greats, Pat Fallon, chairman of Fallon, said, “We see each of these areas (connection planning, media, and brand innovation) as critically important to our future and after searching far and wide for people outside the organization to lead us into the future, we determined that we had some “young guns” right under our noses who were ready to step up.”

The agency is apparently trying to get itself back into shape and into the game. Fallon also recently hired Al Kelly from StrawberryFrog as Executive Creative Director, too. The shop is really looking to drive a youth movement to generate ideas and insights that go beyond the agency structure. That would be nice, right? Considering that Fallon has a few rough years (losing big clients like Citi and BMW accounts, as well as suffering from creative turn over), the agency’s new bid to import talent and promote the hungry from within might make all the difference.