Breaking Up With Virgin America, Virgin Money

AdWeek is reporting that Virgin America and hot ad shop Anomaly are parting ways – amicably. According to our inside sources, the Ad-almost-every-other-Week has gotten the story right, but we have a bit more information. Anomaly and Virgin are to remain good friends and is likely to do work for the brand informally. Virgin America is apparently looking for JUST an advertising agency. You know, a firm that is just going to produce ads, not take advantage of Anomaly’s more analytical, over arching brand and content approach, which is often tied to entrepenurialism/innovation, and thus, profit sharing.

For more on Anomaly’s approach, see here. The Virgin America account is headed into review.

Meanwhile, in the UK, WPP-owned advertising agency RKCR/Y&R has resigned the £6m-a-year Virgin Money. The agency is afraid of account conflicts between their long time account Lloyds TSB and Richard Branson impending purchase of the crumbling Northern Rock. Read more here.