Comments on: Want To Know Where Your Extra $1M In Revenue Went? http://agencyspy.wordpress.com/2007/11/30/want-to-know-where-your-extra-1m-in-revenue-went/ lurking around the watercooler Wed, 08 Oct 2008 18:15:56 +0000 http://wordpress.com/ hourly 1 By: The Digital Advertising Agency Disconnect http://agencyspy.wordpress.com/2007/11/30/want-to-know-where-your-extra-1m-in-revenue-went/#comment-11464 The Digital Advertising Agency Disconnect Wed, 19 Mar 2008 18:40:35 +0000 http://agencyspy.wordpress.com/2007/11/30/want-to-know-where-your-extra-1m-in-revenue-went/#comment-11464 [...] purchased by an Advertising Agency holding company to date. Allowing SEO firms to literally get millions in revenue that should of went to the Advertising Agencies. It’s a tactical error that is biting ad [...] [...] purchased by an Advertising Agency holding company to date. Allowing SEO firms to literally get millions in revenue that should of went to the Advertising Agencies. It’s a tactical error that is biting ad [...]

]]> By: Tribble Ad Agency : The Advertising Agency of Record » Wall Street Journal : Advertising Agencies are like lumbering dinosaurs http://agencyspy.wordpress.com/2007/11/30/want-to-know-where-your-extra-1m-in-revenue-went/#comment-8332 Tribble Ad Agency : The Advertising Agency of Record » Wall Street Journal : Advertising Agencies are like lumbering dinosaurs Wed, 02 Jan 2008 15:20:46 +0000 http://agencyspy.wordpress.com/2007/11/30/want-to-know-where-your-extra-1m-in-revenue-went/#comment-8332 [...] It’s part of the reason why many of the larger companies (and even mid sized ones) have a secondary agency to handle all the SEO, SEM, SMO and other aspects of the online side of the account. Truth be told, the problem is rampant within the advertising industry. When firms like Media Bistro are asking ‘where did your million in revenue went‘ [...] [...] It’s part of the reason why many of the larger companies (and even mid sized ones) have a secondary agency to handle all the SEO, SEM, SMO and other aspects of the online side of the account. Truth be told, the problem is rampant within the advertising industry. When firms like Media Bistro are asking ‘where did your million in revenue went‘ [...]

]]> By: Frymaster http://agencyspy.wordpress.com/2007/11/30/want-to-know-where-your-extra-1m-in-revenue-went/#comment-7285 Frymaster Mon, 03 Dec 2007 21:35:44 +0000 http://agencyspy.wordpress.com/2007/11/30/want-to-know-where-your-extra-1m-in-revenue-went/#comment-7285 Arrgh. Sorry, y'all. Didn't mean to yell. Forgot to close the strong tag after the word "now" in the second para. New strong tag opens before the phrase "at the time of purchase." My stupidity is enduring testimony for that preview function! Arrgh. Sorry, y’all. Didn’t mean to yell. Forgot to close the strong tag after the word “now” in the second para.

New strong tag opens before the phrase “at the time of purchase.”

My stupidity is enduring testimony for that preview function!

]]> By: Frymaster http://agencyspy.wordpress.com/2007/11/30/want-to-know-where-your-extra-1m-in-revenue-went/#comment-7284 Frymaster Mon, 03 Dec 2007 21:32:03 +0000 http://agencyspy.wordpress.com/2007/11/30/want-to-know-where-your-extra-1m-in-revenue-went/#comment-7284 I agree with Yooter: cool interview. Where's requiredname when you need him? And all great comments, 'cuz I agree with everybody. I have a long history as a Flash-basher <a href="http://useit.com" rel="nofollow">for all the right reasons</a>, and yet I'm advising a client <strong>right now</a> that they have to have some level of Flash-type motion in their navigation to appear any-kind-of-current in the advertising services sector. Roger is spot f'in on when he calls the agencies addicted to Flash, and it's easy to see why. It's the peak of the creative profession right now, so you'd naturally try to show off your capability. But, like all addicts, they lose sight of the bigger picture. DB, it may seem like people think that SEO is the be-all-and-end-all, but it's a result of the new importance of search engines <strong>at the time of purchase</strong>. If you lack a strong SEO capability, much of your other work can be in vain. Think of it as a car that ran out of gas. Fuel is only a part portion of the total system, but at that moment it's the most important part. Everybody's got to remember that this whole Interwebs thing is still just a toddler. God help us when it's a teenager! I agree with Yooter: cool interview. Where’s requiredname when you need him?

And all great comments, ‘cuz I agree with everybody.

I have a long history as a Flash-basher for all the right reasons, and yet I’m advising a client right now that they have to have some level of Flash-type motion in their navigation to appear any-kind-of-current in the advertising services sector.

Roger is spot f’in on when he calls the agencies addicted to Flash, and it’s easy to see why. It’s the peak of the creative profession right now, so you’d naturally try to show off your capability. But, like all addicts, they lose sight of the bigger picture.

DB, it may seem like people think that SEO is the be-all-and-end-all, but it’s a result of the new importance of search engines at the time of purchase. If you lack a strong SEO capability, much of your other work can be in vain.

Think of it as a car that ran out of gas. Fuel is only a part portion of the total system, but at that moment it’s the most important part.

Everybody’s got to remember that this whole Interwebs thing is still just a toddler. God help us when it’s a teenager!

]]> By: m&m http://agencyspy.wordpress.com/2007/11/30/want-to-know-where-your-extra-1m-in-revenue-went/#comment-7259 m&m Mon, 03 Dec 2007 15:30:41 +0000 http://agencyspy.wordpress.com/2007/11/30/want-to-know-where-your-extra-1m-in-revenue-went/#comment-7259 Disagree with dailybiz completely. No one is better off with a "Flash-heavy site". People are done with waiting for those ego machines to load up and play. That's why they always come equipped with "Skip Intro" at least one would hope they do. The idea that SEO and SEM aren't important on these sites is ludicrous and go a long way to showing clients the lack of experience and knowledge these agencies have regarding the medium. Disagree with dailybiz completely.

No one is better off with a “Flash-heavy site”. People are done with waiting for those ego machines to load up and play. That’s why they always come equipped with “Skip Intro” at least one would hope they do.

The idea that SEO and SEM aren’t important on these sites is ludicrous and go a long way to showing clients the lack of experience and knowledge these agencies have regarding the medium.

]]> By: The Founder http://agencyspy.wordpress.com/2007/11/30/want-to-know-where-your-extra-1m-in-revenue-went/#comment-7172 The Founder Sat, 01 Dec 2007 21:53:18 +0000 http://agencyspy.wordpress.com/2007/11/30/want-to-know-where-your-extra-1m-in-revenue-went/#comment-7172 I disagree with DailyBiz The reason is that in my opinion, "showing off" their work.. means how well they rank as well. The concept being, if they can't rank themselves, how could they rank their client? I disagree with DailyBiz

The reason is that in my opinion, “showing off” their work.. means how well they rank as well.

The concept being, if they can’t rank themselves, how could they rank their client?

]]> By: dailybiz http://agencyspy.wordpress.com/2007/11/30/want-to-know-where-your-extra-1m-in-revenue-went/#comment-7152 dailybiz Sat, 01 Dec 2007 15:27:12 +0000 http://agencyspy.wordpress.com/2007/11/30/want-to-know-where-your-extra-1m-in-revenue-went/#comment-7152 SEO and SEM are definitely important, but there are not the end-all, be-all. It all comes down to objectives. An online retailer may need to spend a lot of money on SEO because they want to be the top hit for general and tangental searches (ex. Best Buy not only for "best buy" but for "electronics" and "tv" as well). But an agency, on the other hand, may not need to spend much money and time on SEO because nobody is hiring an ad agency based on a Google search of "ad agency" and anyway, they are better off with a Flash-heavy site that shows off their work. http://dailybiz.wordpress.com/2007/11/27/ignoring-seo-just-might-make-sense/ SEO and SEM are definitely important, but there are not the end-all, be-all. It all comes down to objectives.

An online retailer may need to spend a lot of money on SEO because they want to be the top hit for general and tangental searches (ex. Best Buy not only for “best buy” but for “electronics” and “tv” as well).

But an agency, on the other hand, may not need to spend much money and time on SEO because nobody is hiring an ad agency based on a Google search of “ad agency” and anyway, they are better off with a Flash-heavy site that shows off their work.

http://dailybiz.wordpress.com/2007/11/27/ignoring-seo-just-might-make-sense/

]]> By: Yooter Social Search Media Optimization » Blog Archive » AgencySpy writes a story about Yooter InterActive Marketing http://agencyspy.wordpress.com/2007/11/30/want-to-know-where-your-extra-1m-in-revenue-went/#comment-7093 Yooter Social Search Media Optimization » Blog Archive » AgencySpy writes a story about Yooter InterActive Marketing Fri, 30 Nov 2007 18:24:11 +0000 http://agencyspy.wordpress.com/2007/11/30/want-to-know-where-your-extra-1m-in-revenue-went/#comment-7093 [...] Cool Interview, thanks Agency Spy [...] [...] Cool Interview, thanks Agency Spy [...]

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