Agency Spy

Piers Fawkes, one of the masterminds behind PSFK, has decided to ask himself and all of us, “So hands up here who thinks it’s their job to change the world?” Fawkes speech at the Future Trends conference was about how PSFK and its staff is trying to make the world just a little bit better. You can view the whole presentation here.

Fawkes is continuing in the vein by interviewing folks who are well, actually changing the game. We found his talk with Uwe Lübbermann, founder of Premium Cola in Germany, to be very inspiring. We suggest you read the entire transcript and keep an eye out on future interviews. To whet your appetite:

“We don´t produce, we transport seldom nowadays, we hardly do anything ourselves than to steer the whole thing. But steering is essential. At Premium, every participant, which means every customer also, is able to view any info and co-decide on any issue, including my stock. For example, our bank account is viewable online to be checked daily by any customer…. It´s like the converted idea of normal companies: the so-called boss has to justify every action, not the other way round, and every participant like dealers, truckers and customers can co-decide. This way, companies can gather opinions and act responsibly, at least we think so and take one more step each week at least.”