Breaking: Deutsch Has Won Playstation!!!!
November 29, 2007
Update: The Deutsch team is running shit today. They’ve also locked up Saturn.
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We hear… that New Business Director Chad Saul and the team over at Deutsch has won one of the most coveted accounts of the year – Playstation! The account is valued at an estimated $150M. Overall, Deutsch beat out incumbent TBWA, Publicis & Hal Riney, Publicis West, Grey, Young & Rubicam, and JWT in San Francisco; and independents 72andSunny in El Segundo. Wow. Way to hang in there.
Waiting for statements from all sides though we know the folks at TBWA are saying it’s Deutsch. More details to come….
Ps. Our tipsters are so fabulous.
November 29, 2007 at 8:10 pm
Nice scoop.
Wait, didn’t DraftFCB make it to round 2?
November 29, 2007 at 8:25 pm
Evidently they didn’t.
November 29, 2007 at 8:27 pm
[...] AgencySpy breaks the story: PlayStation goes to Deutsch [...]
November 30, 2007 at 3:39 am
72andSunny was not included in this pitch.
November 30, 2007 at 6:21 pm
Sony and Deutsch/Douche, a perfect combination.
December 1, 2007 at 3:11 pm
[...] Sony has dropped their long time ad agency, TBWA, and replaced them with Deutsch. After the crap PS3 spots that were infesting my quality TV time, I can’t say that I’m [...]
December 8, 2007 at 12:00 am
they are a shitty client. and deutsch is a shitty agency with a terrible, asshole of a creative director. fun!