Lew Lara Joins TBWA

TBWA Worldwide and Lew Lara Propaganda e Comunicacao Ltda (Lew Lara), the largest independent advertising agency in Brazil, have joined forces to create Lew’Lara\TBWA.  The agency was founded by Luiz Lara and Jaques Lewkowicz and currently has more than 250 employees, as well as offices in Sao Paulo, Rio and Brasilia. Its current key clients include TIM, Arthur Lundgren, Schincariol and ABN Amro.

Lara (pictured above) will continue on as president of the agency. He is a former president of the Sao Paulo Advertising Association and, most recently, was named “Advertising Man of the Year” in 2006. Lewkowicz will continue in the role of Creative Director.

Read more here.