Y&R Takes Jenny Craig
November 26, 2007
Young and Rubicam has taken home the Jenny Craig account. AdAge is estimating its value at $55M. JWT was the incumbent. “Although we have a great deal of respect for JWT, we felt we needed … incremental strength in the area of direct response and celebrity management,” said Scott Parker, VP-marketing.
November 26, 2007 at 9:43 pm
Wow… How many fucking yards of purple silk did it take to cover that building? Send for Christo! And from JWT to Y&R… As the “Poisoned Dwarf” would say… Egalite!!!
Cheers/George