Terry Richardson’s New Vodka Campaign
November 21, 2007
We reported that Terry Richardson is working on a new campaign for Belvedere Vodka and here’s a first look at what they’ve got in store to capture (as we all suspected) a hipper, younger demographic.
The Boys Club is the agency here. Berlin is good at getting the young guys attention and so for once, we’re going to say that yes… Da Boyz are a suitable match for the brand’s needs. If you can’t tell what’s going on in the print ad above, the woman is applying her lipstick by looking in a man’s belt buckle. We like it, but do you think that NOW (considering their latest high level campaign) would have something to say about this?
Vincent Gallo is also featured in a 30-second commercial where he crashes a Upper East Side dinner party. That part we don’t really understand. Many, many men wandering around the LES and Nolita can’t stand Gallo, but maybe, just maybe, Da Boyz have considered the ladies for once. We know lots of chicks dig the director of The Brown Bunny (um… if you saw the film, we bet you know why).
WWD is reporting that “the ad is the most expensive in Belvedere history — $20 million, more than triple the cost of the 2006 campaign.”
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November 21, 2007 at 4:54 pm
i assume that in the print comps, the bottle of vodka was replaced with terry’s huge cock? that guy is a hack, but god bless him for being able to have a career based on doing drugs, screwing chicks, and taking snapshots.
November 24, 2007 at 4:42 am
Nice to see he is hawking the very product he is so against. Money talks.
December 3, 2007 at 5:12 am
Yes, Vincent is notorious for his opposition to vodka. It’s crazy that he’s done this ad. It seems like only yesterday he was firebombing vodka factories and giving radical speeches outside the liquor store. Who’d have thought he could be won over by money!
December 5, 2007 at 11:45 pm
As a die hard western New York gal, I was appalled at seeing Gallo in the commercial last night, but then I realized that everyone needs money somehow and I don’t think he was “won over by money”-everyone needs to eat Ilan! Gallo has not made much lately and being the WNY kinda guy that he is I don’t blame him, he knows how rough life is and has not forgotten where he came from. I am sure he finds it all ridiculous and hilarious how society buys into all this crap, especially on the west coast. In the end, he makes out by ridiculing and exploiting the very thing that he is supposed to be promoting.
December 6, 2007 at 7:30 am
I think this commercial is different and worth wasting your time to see. This is a great strategy for them since they are trageting those wannabe movie stars or those hated on rockstars. It sets a view point for young adults on how to act when you drink their vodka or how much they may have fun. It is perfect and I love it
December 7, 2007 at 6:06 pm
But what is the music from the ad? Dying to find out. And one other thing… Terry Richardson gives me the creeps. I cannot state that enough.
December 10, 2007 at 9:15 pm
Gallo is in fact quite well off, for those who are writing as though he’s just one foot above homelessness. Google Gallo real estate and you’ll see news of the properties has owned or currently does own.
This commercial is perfectly acceptable. Gallo has done many similar films in the past, money wise, also, so I don’t know where this “sell-out” talk bases itself.
December 11, 2007 at 12:53 am
Yes, who does the music in the commercial?
December 12, 2007 at 9:57 pm
rza did the music.
yeeeeehaaaaaa.
December 14, 2007 at 7:42 am
Fashion, sex, drugs, rockin roll….photography and advertising…shut up and eat it…if you can’t…why don’t you join the army and Bush Off and die.
Enjoy it all while it lasts and stop hatin’.
God Bless ANY REVOLUTION !
Bitchesz!
December 18, 2007 at 7:44 pm
Berlin Cameron sucks!
December 18, 2007 at 7:45 pm
Berlin Cameron sucks ( get rid of Jason Peterson )
December 20, 2007 at 8:50 am
luxury beauty = fast food = starbucks = cheap becomes expensive addiction : )
January 10, 2008 at 2:29 am
Berlin Cameron are douche bags, so its no wonder they hired 2 “Art Star” douche bags to promote this shitty vodka.They all reserve each other….
January 17, 2008 at 10:45 pm
The Vodka’s good and the brand was smart to produce this ad. I’m sure they’ll earn back their 20 mil in no time. I was at a party the night before I saw it and there was a Terry Richardson coffee table book with a nude (and aroused) self portrait featured within. My girlfriend was not amused. We were watching television the next evening and the ad came on and I said, “Look, it’s the guy with the boner from that book last night!” She didn’t believe me!
January 27, 2008 at 2:20 am
Using his belt buckle as a mirror? Looks more like a lipstick party. Cheap use of sex to sell, bordering on offensive. I was sad to see this ad in the latest issue of Wired.
January 29, 2008 at 12:59 am
20 million? Really? Just to look like they’re images from last night’s party + American Apparel and shoot a spot on DV? Holy turd, I can do that!
February 28, 2008 at 4:50 am
This ad is horribly degrading to women. What is it about a startled looking woman on her knees infront of some guy’s crotch, reapplying her smudged lipstick that is supposed to represent “luxury reborn”? I’m disgusted. I found this ad in Vogue, and it’s beyond me why they would put it in a woman’s magazine.
March 10, 2008 at 2:47 pm
Wow tht add is crazywhat does that have to do with luxury all I know is i will now never drink Belvedere Vodka thank you for making my decision so easy