AdMostWeeks? AdWeek Trims It Down

George Parker aka the Ad Scammer is calling AdWeek’s latest move a “titanic.”  AdWeek is billing it as a “digital expansion.” But, we agree with Gawker’s conclusion:

“The headline “‘Adweek’ to Expand Digital Offering” actually means “‘Adweek’ Cutting Back on Print Offering.” They’re dropping back to 36 issues a year, and probably not changing their name to “Admostweeks.” 

Sabrina Crow, senior vice president of the media and marketing group at Nielsen Business Media said:

Today, Adweek is focused not on the antiquated idea of a weekly-only model, but on the minute-by-minute schedule that our audience desires. While our magazine continues to be an essential element of this iconic, multi-platform brand, we are moving with our audience by relaunching Adweek.com to maximize the value we provide our community—delivering the most robust content in the industry 24/7 replete with exclusive Nielsen data. In addition, we will publish 36 print issues next year, beginning in the first quarter of 2008, and continue to engage the community through our events and forums.