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Heather “the-most-hated-celebrity-on-earth” Mills stars in a new ad campaign for animal welfare charity Viva! Mills wants everyone to go vegan in an effort to help the earth. All this while driving an enormous SUV. Uh-huh. Girlfriend is a little misguided to say the least.

Ps. Have you ever seen more shitty art direction in your life?

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10 Responses to “The Most Hated Celebrity On Earth’s New Ad Campaign”

  1. somethingwitty Says:

    That IS the most awful art direction I’ve ever seen.
    Also I want to know why Heather is so angry. She’s a vegan all that ruffage should have her nice and loose!

  2. required_name Says:

    I’m reasonably convinced there was no art director involved.

  3. geo Says:

    It doesn’t matter whether she drives an SUV or eats a side of beef every day. What matters is that, as the ad says, accurately: “Meat and dairy animals produce more greenhouse gases than all the world’s transport combined.” What should we do about that?

  4. HighJive Says:

    geo,

    eat more meat and dairy animals. or trade in your car for cow.

  5. davemelba Says:

    geo, If meat and dairy animals produce more greenhouse gases than all the world’s transport combined, then perhaps we should eliminate them altogether. But then we’d be killing animals. Hmm … might as well eat them while we’re at it.

  6. dave476 Says:

    Geo,

    If meat and dairy animals produce more greenhouse gases than all the world’s transport combined, then perhaps we should eliminate them altogether. But then we’d be killing animals. Hmm … might as well eat them while we’re at it.


  7. That’s a pretty horrific ad campaign, I agree. The problem is that she’s not a compelling figure, and she’s certainly no role model. What a bad choice.

  8. Will Says:

    I love meat. I love hunting it, skinning it and then eating it. It’s an animal, not unlike Heather. They are MADE (by GOD) to be used….for clothing, for food, for glue,for shelter (American Indians), for whatever we want to use them for. However, they are not to be abused or tortured or mistreated in any way. In the end, they are animals. More damage is done to the world’s environment by one single fart from Rosie O’Donnell that all of the gas produced by every cow in the world….

  9. Lou Says:

    Why would anyone consider her a positive or worthy role model? To me she’s all about gold digging tramp trash. I not only don’t care what she drives, I don’t care what she says. How much mileage can you get out of a missing leg?
    Is that fire ad about the Calif wildfires?- pathetic campaign. She’s making millions off Sir Paul, maybe its time she found a real job. Goodness knows what she is selling in that “Free HOT! pack”- ewww.


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