We Need More: Digital Dead Pool
November 15, 2007
Hi all you digital folk who are always complaining we don’t cover digital enough. Here’s you chance. A couple of days ago, we asked for your help. We need more! Agencies to have racked up serious mention so far: Agency.com and R/GA.
In response to AdAge’s recent article on indie digital shops and in anticipation of the upcoming OMMA’s Interactive Agency of the Year issue, we’re compiling a list. We’d interested in finding the most bloated, unhealthy, struggling, poorly managed and creatively bereft digital shops operating in the marketplace.
Speak up! Email us at agencyspy at mediabistro dot com or just leave a comment.
Much appreciated,
AS
November 15, 2007 at 5:09 pm
Thats easy – DIGITAS!
November 15, 2007 at 5:21 pm
I would say R/GA has lost a bit of it’s shine. Maybe due to blowhard Nick Law(less).
November 15, 2007 at 7:57 pm
I have worked with many digital shops and continue to work with some of them, especially those that have automotive accounts. My experience is that some, like the March First fiasco of folded franchises, were exactly the sort that you seem to be wanting to hear more of. Most though, are just trying to do the job of building relationships for their clients through web and other interactions.
I honestly don’t know what compensation the digital shops get compared to the agencies, but heard at one time that an add agency needs one employee for every million dollars in business they do. Web shops need about ten employees for the same level of business. Not a good ratio for profits!
With 20+ years as an artists’ rep I have watched even the most country club of agencies become harder working, and the hard working shops become sweathouses. If you don’t like working on Saturday, don’t bother coming in on Sunday is commonplace, and twelve hour days typical.
And still, sometimes, amazingly creative work gets done. That’s the testament to the desire to create.
November 16, 2007 at 2:31 am
Let’s not forget Tribal or Tequila