New Agency Alert: The Kids From Saatchi Make Good
November 15, 2007
Everyone can stop speculating. Jan Jacobs and Leo Premutico, former ecds at Publicis Groupe’s Saatchi & Saatchi, have opened up their own shop. Backed by WPP Group, the new agency is to be called Johannes Leonard and located in downtown New York City.
Jacobs, an art director, and Premutico, a copywriter, last worked beneath Tony Granger who has also recently left Saatchi. WPP chief Martin Sorrell contacted the two with the opportunity to strike out on their own. Um… bravo to Sorrell for recognizing talent and taking a risk. “Martin got in touch with us. That was kind of it. We really want to do something to follow our dream. And this is it,” said Premutico in AdWeek.
The new agency is going to attempt to straddle the line between a digital and a traditional shop. Difficult, but possible. Jacobs said, “We’re not here because of the Internet is [sic] and we’re not an advertising agency. There’s an opportunity for people who understand how to brand clients and create interesting work that acknowledges what is going on in media landscape.”
November 15, 2007 at 3:56 pm
[...] Johannes Leonard – WPP Backed firm claims they can be a bridge between traditional and interactive November 15th, 2007 by TheFounder ‘The new agency is going to attempt to straddle the line between a digital and a traditional shop. Difficult, but possible. Jacobs said, “We’re not here because of the Internet is [sic] and we’re not an advertising agency.’ Source : Agency Spy [...]
March 30, 2008 at 3:48 am
[...] Remember how I told you that Jan Jacobs and Leo Premutico, former ECDs at Publicis Groupe’s Saatchi & Saatchi, were opening up their own shop? Well, it happened. The name? Johannes Leonardo. Ha. Ha. Ha. And, you can check out their first piece of work above for a new brand of soccer boots called Nomis. [...]