GlobalHue Breaks Into 4
November 15, 2007
GlobalHue is breaking into four separate shops. The agencies will break into distinct specialty groups: GlobalHue Latino, GlobalHue African American, GlobalHue Asian Pacific Islander and GlobalHue Next.
GlobalHue chairman and CEO Don Coleman (pictured above) said, “When you add the buying power of these key markets with the increasing influence they have on the general population, every company’s general market and multicultural budgets should be reevaluated,” Coleman said.
GlobalHue is one of the largest multicultural advertising agencies in the US. The agency made their first big accession in early 2007 by snagging the multicultural creative account for Wal-Mart. The agency will also be working with DraftFCB on the Cenus 2010 account. Partly owned by Interpublic Group, GlobalHue was created from several smaller agencies in 2002 – the Coleman Agency, Innovasia Communications, and Montemayor y Asociados.
Read the finer points of the restructuring over at AdWeek.
November 16, 2007 at 2:30 am
“When you add the buying power of these key markets with the increasing influence they have on the general population, every company’s general market and multicultural budgets should be reevaluated,” Coleman said.
Well, that statement no doubt endeared the man to his White IPG comrades. Then again, they’re probably not threatened, realizing that the majority of advertisers don’t even have multicultural budgets to reevaluate.