Advertising In The NYC Subways
November 12, 2007
We’ve been seeing these ads around town lately. Okay… can someone please tell us what the deal is? They’re awful. Clipart? And um hello, what’s with the weird copy? Both of these ads were clearly made by the same folks as they go to the same URL – www.chainfactor.com. We want to know who the agency or creative behind these monstrosities is like right now. They’re an assault to our senses during that oh-so painful morning commute.
Email us at : agencyspy at mediabistro dot com
November 13, 2007 at 4:54 pm
It’s for an ARG (Alternate Reality Game) sponsored by CBS Interactive to tie in with their TV show “Numb3rs”.
November 13, 2007 at 6:45 pm
It’s called an ARG (Alternate Reality Game) and it came forth after the “Primacy” episode of Numb3rs (CBS) aired on Friday November 9th.
You go to the website and find yourself falling down the rabbithole into a world of a fictional game set inside the real world.
For more information, there is an article posted about it at the ARGN.com site.