Hyundai/Kia Has $800M Up For Grabs
November 2, 2007
Hyundai/Kia media business is worth an estimated $800M. The contenders include the incumbent Carat, Optimedia, Interpublic’s Initiative, Havas Media and Horizon Media.
AdWeek reports an interesting tidbit:
“-three contenders in the Hyundai/Kia review either have other car or dealer accounts or have corporate connections to shops with such assignments.”
Hyundai’s creative shop comes from Goodby, Silverstein & Partners and Kia’s uses small shop davidandgoliath.
