Maria Sharpaova’s Crotch Shot

Steve Biegel , the former CD of the U.S. arm of Japan’s largest advertising agency Dentsu, has sued the company for unspecified damages. He told Business Week that “pressured to visit a brothel and engage in other sexually explicit activities” by Toyo ‘Dirty Boy’ Shigeta, the chief executive officer of Dentsu Holdings USA. When Beigel complained about having to go to brothels and view crotch shots taken by Toyo of tennis champ Maria Sharapova he was supposedly fired.

Now, Maria isn’t such an out of place figure for the Dentsu staff to be oogling. Not because she’s hot, but because in 2006 U.S. Open Champion Maria Sharapova’s first-ever cinema spot broke for Canon U.S.A.’s PowerShot cameras. The commercial was created by New Dentsu America. Steve, of course, worked on the account.

The court papers, as reported by the AP, contain a number of nasty details. Among them:
–A 2004 trip to a Tokyo bathhouse during which the Dentsu chief told Mr. Biegel and others to dip naked into a bath with him.

–A trip to Brazilian beach where Mr. Shigeta took numerous photos emphasizing the crotches of sunbathing women, not letting up until he was threatened by one of his subject’s male companions.

–A photo shoot in Florida that was the site of another alleged “crotch shot,” this time of tennis star Maria Sharapova, who stars in Dentsu’s “Make Every Shot a Power Shot” campaign for Canon. The snap was passed around and is now attached to the lawsuit as evidence.

–A separate Canon photo shoot that took Mssrs. Biegel, Shigeta and others to the Czech Republic, where Mr. Biegel was duped into visiting a brothel.

 Get more details here.

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