The Death Star Makes $200M
October 31, 2007
Financial-services firm Fortis has placed its estimated $200 million global creative account with Group’s Grey Worldwide. Our mouths almost hit the floor, too. Then we remembered what one very wise agency owner once told us – Grey is not about innovation or creativity. The agency is all about maintaining its clients presence in the public space; keeping the ship upright, not moving forward and they do a great job at it. Or, something like that anyway. It’s true, too.
Fortis had 10 agencies bidding for the account with the final three being Grey, WPP sibling Ogilvy & Mather Worldwide and Publicis Groupe’s Leo Burnett Worldwide.
Grey’s chairman-CEO Jim Heekin, told AdAge that: “This win demonstrates that in a year of change and challenges, we are on the path to growth.” Sure.
Read More: What’s The Upside Of Working At Grey
October 31, 2007 at 10:48 pm
from what i read, grey is filling up with new people. the death star is being raided by the rebel alliance.