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The Daily Mail is our top source today. They provided us with that Maddie Mcann advertising spoof and now, they’ve unmasked the drumming gorilla from the Fallon UK and Cadbury spots. Garon Michael is the man behind the mask. ounds conflicted about his role. Cadbury has seen a 9 percent rise in sales of Dairy Milk chocolate bars in the U.K. The advert has received six million hits from across the internet and prompted the re-release of Phil Collins’s 1981 hit, pushing it back into the Top 20. Nice work.

It takes Garon plus two to bring the gorilla to life. They are technicians Lindsay Macgowan and Richard Landon. Garon said, “There are about 12 or 13 of us actors who regularly work in films as gorillas and we all have our different skill levels. But this is just something I do in my life. It’s not the extent of my life, and my philosophy is that you have to have fun whatever you do. The Cadbury’s ad was by far the best thing we’ve done. I’ve heard that Phil Collins loves it too. Wouldn’t it be great if I could appear on stage with him in another suit, playing the drums?”

Yeah. It would be so cool. Marketing gimmick of the century and Phil could use the push. Still no word if we’re right about the creative inspiration though. Damn.

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4 Responses to “Fallon UK’s Cadbury Gorilla Has A Name”

  1. Tim Nudd Says:

    You sure AdFreak’s not your source on this one? Since you still have bits of our copy in this story.

  2. superspy Says:

    Actually, we got a paragraph in an email from a tipster who asked remain anonymous. Hence, us linking it directly to the Daily Mail.
    If this is your story, which someone sent to us, our apologies. We’ll include your link if you send ti to us and looks as though that’s what happened.
    We credit all of our sources, including you, as you know from reading the blog.
    AS

  3. Rachel Says:

    The numbers I have for an increase in sales is 25% in the 2 top supermarket; said by the guy from Fallon at a conference in the UK. 9% may be the overall increase

    And I think Phil is getting enough push, the song is in the UK charts, all due to the power of digital downloads


  4. [...] (Metro UK, Duncans.tv, The Independent, Agency Spy) Category: Viral Commercials | 2 Views [...]


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