Caesars Goes To Leo Burnett
October 30, 2007
Caesars casino, unit of Harrah’s Entertainment, has selected Leo Burnett to run its account. The incumbent for the flagship casino in Las Vegas was R&R Partners. In Atlantic City, N.J., the creative was handled in-house. Burnett beat out five contenders to cover both coasts and the brand’s expansion plans in Spain and the Bahamas.
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