That Agency? This Agency?
October 29, 2007
We received two emails about that Guinness/broadcast/ARG thing we posted about the other day. One from AMVBBDO and another (after we wrote the piece) from an agency called iChameleon. The company seems to be employed by BBDO, so… BBDO is wasting cash and man hours here. Why pay someone to do what you’re going to do anyway? And you know – the client is actually paying for all of this. It was annoying and confusing to us, but also not the first time we’ve been told about a campaign by multiple agencies.
Rachel, over at the blog Beyond The Buzz, apparently got caught in the same PR storm. She makes a good point when she says: “This is demonstrating one of the difficulties that I am seeing at the moment in the social media space – who is doing what in a campaign.”
October 29, 2007 at 9:11 pm
I wrote back to them pointing this out and got a reply thanking me for my kind words but no explanation. Wonder how many duplicates they sent out and how many people they annoyed.
October 30, 2007 at 12:45 am
This is not new at all. Agencies have always competed for credit on projects, no matter their involvement in the project. The challenge today is that there are many more agencies involved in the gigs, so that’s what we’re hearing it more often then before.