What’s Next? The Great Debate
October 26, 2007
At a panel discussion at Adweek’s Creative Conference: Mashup 2007, Aimee Reker, svp, global director of search at McCann Worldgroup, Lori Schwartz, svp, director of Emerging Media Lab and Greg Andersen, head of engagement planning at Bartle Bogle Hegarty, discussed trends and predicted, “What’s Next.”
Andersen and Schwartz both said that one of the biggest mistakes agencies make is “being enamored of everything new.” Alright, fine, but then Andersen goes on to say that he would like to see “SMS on T-shirts.” Talk about being enamored by everything new. Maybe these guys actually offered relevant information on trends, emerging technologies and also did a little forecasting. You wouldn’t know it from the AdWeek article, which makes them all sound a little out of touch. We’ve met Schwartz and that just isn’t true.
We would have liked to have seen some interactive/experiential/gaming folks on this panel like Ian Tait from Poke; Noah Brier from Naked or Kevin Slavin from area/code. Oh, let us stop… We could make a very long list.
So… what’s next, readers? Please feel free to comment. Let’s pick up AdWeek’s slack.
Read More: Anomaly’s New Converse Spot
October 27, 2007 at 3:24 am
HDR (high dynamic range) photography used in ad campaigns, print materials and online. I’ve noticed it in a few places recently but it’s interesting and grabs your attention. I’m so enamored with it, my entire blog features this photo style.
October 27, 2007 at 9:39 pm
Long copy ads. Fingers-crossed.
October 28, 2007 at 9:09 pm
hdr images have looooong been used here and there. nothing new.
October 29, 2007 at 2:27 pm
“What’s next” is one of those questions that always seems to elicit boring responses. It’s way to broad. With that said, my feeling on what’s next is a lot more math/science applied to marketing/communications. I’ve been spending a lot of time thinking about network theory lately and I’m fairly convinced there’s quite a bit from it that we can apply to how communication travels.
One other thing I’ve been thinking about quite a bit lately is a better integration between the coasts. I expect we will see more and more companies/brands investing and buying technology startups. As an industry, we pretty much suck at making decent digital applications and there are thousands of entrepreneurs looking for investment everyday. If we could find better ways to match up the two sides we might be able to avoid the millions of wasted dollars on microsites that get thrown away in three months . . .
Then again, I don’t know how next either of those are, it’s really just what I’m thinking about at the moment.
BTW, thanks for the shout out, it’s quite flattering.