W+K Gets More Work From P&G
October 25, 2007
AdAge is reporting that Procter & Gamble Co. has expanded its relationship with Wieden & Kennedy with the addition of an interactive assignment on its global Old Spice account, as well as additional global work for its Escada fragrance and Graham Webb professional-hair-care business. Meanwhile, W+K has been dropped from Eukanuba, a dog food brand, which will go to Omnicom Group’s global promotion and shopper-marketing agency, Integer Group. Read More Here…
