The New Guinness Commercial (Sort Of)

AMVBBDO sent us note letting us know about their new campaign for Guinness, which is really a big internet treasure hunt, pseudo-ARG. The agency’s team decided to hide their broadcast spot on online for a Guinness fan to find – and then, launch for them.
There’s a series of clues, codes and puzzles and a film for players to piece together. The site isn’t live yet, but they’ve sent us the link to the first clue from a Mayor named Juan Ramon (see above). We also have a letter from Mr. Ramon (see below).

Come on guys – could you possibly have come up with a more stereotypical name that that? We hope that the team at Abbott Mead Vickers BBDO have thought this one through. The thing is – these types of games are hard to pull off. Take a look at Deep Focus’ debacle for Applebee’s, Suzuki and Court TV if you don’t believe us.

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