Gays And Lesbians Favor Yahoo Over Google
October 23, 2007
A new national demographic study suggests lesbians and gays are more likely to be older, “responsible” suburbanites. Some more interesting findings include:
- A majority of lesbians and gay men live outside big cities, with about one-third of lesbians and one-quarter of gay men living in small towns or rural areas.
- As for brands, the study found that Subaru and Budweiser came out on top. And catch this – Yahoo was favored by a nearly 2-1 ratio over Google.
- Gay men actually make less money than their heterosexual counterparts.
New American Dimensions, a Los Angeles market research company, conducted the more than 900 in-person and online survey based study. While survey respondents were predominantly white, nearly one in five were black, Latino or Asian.
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October 25, 2007 at 9:54 am
[...] A majority of lesbians and gay men live outside big cities, gay men actually make less money than their heterosexual counterparts, and they favor Yahoo over Google (by a nearly 2-1 ratio). [...]
October 28, 2007 at 8:10 pm
[...] c jackson wrote an interesting post today on Gays And Lesbians Favor Yahoo Over GoogleHere’s a quick [...]