Subaru Picks Carmicheal Lynch
October 17, 2007
Subaru will take its estimated $150 million creative and media account to Carmichael Lynch, Minneapolis, without a review. Whoa. That rarely happens with these big accounts. The incumbent is DDB Worldwide, New York, who has been running the account for the past three years. Apparently, DDB got the axe over a civilized lunch. So Mad Men, no?
Carmichael Lynch must be stoked considering they recently lost their $40 million Porsche account to Cramer-Krasselt. Way to not only keep an auto account in the portfolio, but a big one at that!
If you haven’t noticed, there are quite a few automotive accounts moving around these days in search of an agency who is going to differentiate their brand from the ubiquitous mass of car advertising out there. Which agency is going to break through the muck with an original, mold cracking campaign? We’re guessing it’s not going to be Campbell-Ewald and their plan to market the new Chevy Malibu through wall-to-wall advertising.
