BBDO Takes New Balance

BBDO has won New Balance’s estimated $20 million creative account according to AdAge. The agency beat out five contenders. One of which, was BBH. The incumbentwas independent Boathouse, Waltham, Mass. But since New Balance lost some more market share to the powerhouse that is Nike, the company was searching for a more progressive agency to get them back into the game. That’s going to be tough, but we wish ‘em luck.