Campell-Ewlad’s Difficult Task

There’s a new 2008 Chevrolet Malibu hitting the market on November 1 with the accompanying campaign launching October 17. Part of Chevy’s “American Revolution” campaign the press release informs us that: an “unprecedented one-day digital takeover of the leading online portals and automotive, sports and lifestyle Web sites” will ensue. So, you guys just did a HUGE media buy? How exciting.

As well, Malibu advertising will hit the broadcast and online coverage of the Major League Baseball 2007 League Championships and World Series, and some other spots on primetime television. Blah, blah, blah… print. Blah, blah, blah… billboards. There’s also special efforts out for women, Hispanics and minorities.

“We are introducing the all-new Malibu to America with a ‘no stone left unturned’ marketing effort. We want the entire country to know that this car, which is designed to be the best in the mid-size segment, is coming, and that it has bulletproof quality, coupled with beautiful interior and exterior design,” said Ed Peper, Chevrolet General Manager.

Okay, one problem with that – this car looks like every other car. Hope the creative coming from Campbell-Ewald is strong considering that the press release makes its sound pretty darn similar to all the other crap coming out about cars.

“-the campaign will include messages about the Malibu’s quality, reliability and durability; the highly designed interior and exterior; its quietness and safety features; and the hybrid version, which will be the most-affordable in the midsize segment.”

We’ll see.