The Best Ad We’ve Seen In Forever
October 9, 2007
This spot is so good it hurts. They did their research getting the gamer speak down to a perfect science and WOW (pun intended) – check out how well they integrated World of Warcraft (which has two million players in the US alone) and the gamer mentality without pushing it on consumers like so many folks did during they heyday of Second Life. Over a million views in two days. Saatchi & Saatchi wins the big prize for this one. Way to save car advertising kids.
October 9, 2007 at 4:42 pm
that’s a total ripoff of the “Leroy Jenkins” video that had so much viral (and traditional) media support. here’s the search results for “Leroy Jenkins” on YouTube. http://www.youtube.com/results?search_query=Leroy+Jenkins&search=Search
October 9, 2007 at 5:03 pm
Here’s how well known Leroy Jenkins is:
http://www.youtube.com/watch?v=iJT20WxfHss&mode=related&search=
I think it’s time for a Divine Intervention. Saatchi did some research alright. They watched a YouTube video that has been viewed millions of times, probably laughed a lot, everyone does after viewing it, and manipulated the content.
Yet another example of lazy planners and creatives. The language is not that impressive since there’s only two or three lines spoken before the “FOUR WHEELS OF FURRY” transformation happens. I could spend an evening watching my nerdy brother-in-law play World of Warcraft and have enough lingo to write this ad. Ridiculous.
October 9, 2007 at 5:30 pm
We do love Leroy and didn’t see the connect. Nice work fellas. Still like the spot – ripped or not.
October 9, 2007 at 7:43 pm
“I AM THE LAWGIVER!” will become a new saying in the WOW crowd (unless it already is). Did 2nd Life actually get a ROI for any brands, or was it all a dream?
October 9, 2007 at 8:27 pm
I have absolutely no clue what on earth the similarity between the stuff the other commenters linked to and this commercial is supposed to be — other than that it plays in world of warcraft and someone behaves badly.
not even close.
October 9, 2007 at 11:19 pm
Beef: The people who LIKE and PLAY world of warcraft (geeks, let’s be honest) aren’t really the “truck” target.
At all. In any way. Whatsoever.
Still like the ad, though.
October 10, 2007 at 3:11 pm
I’ve seen this before, its a rip. I thought it was entertaining though!
October 10, 2007 at 3:16 pm
Decent ad. I might be missing something, but what company is this a commercial for? Does the actual spot mention Toyota or the truck model? Or are they going for real subtle?
October 10, 2007 at 7:17 pm
PERFECT viral marketing.
1) It hits a huge but often ignored sector of society
2) It’s funny. You WANT to show others.
3) It looks like it could easily be produced by an amateur.
4) It doesn’t have huge logos and banners everywhere… but it integrates the products inside something the audience already likes
5) It plays off of other popular media (Leeroy Jenkins)
6) It was distributed in on the network that people are already used to accepting this type of media (youTube).
I’m no marketer though. Thank god.
October 10, 2007 at 8:05 pm
usedwig: you can bet on the tags being there when it runs on tv. but online? prolly without’em. it comes in below the radar this way.
October 10, 2007 at 8:38 pm
snore.
There’s been a bunch of different spots about the “invincible” tacoma like this one. most done better than this one.
as said above, not sure hardcore WoW players are pickup fans. also as said above, spot shows a very “surface” view of WoW culture.
Though i do understand the excitement about video games, becuase i love them too.
October 10, 2007 at 11:59 pm
I don’t think it’s so much a ploy to get WoW players to buy trucks as it is a way to get people to say to one another “rofl do you remember that Tacoma ad?!”. It’s just to stick the name into more minds.
By the way, what’s with people saying it’s a “rip” and/or a “rip of Leroy”? I agree with agencyspy, no connection here. Leroy wasn’t even used for advertising.
October 11, 2007 at 11:16 am
No Doubt.
October 11, 2007 at 7:35 pm
I play WoW…too much.
I drive a truck….a Tacoma in fact….
Not the target audience? I think you misunderestimate who plays and who likes trucks. How many millions of WoW players are there out there? Check that number. Allows for a fair amount of diversity.
October 12, 2007 at 1:09 pm
Perfect market to hit. I play with a bunch of guys my age (pushin 40), our 20 something accountant and family of four (literally). A bunch of us have trucks. We’re not “hardcore” but we’ve been playing for years.
So the market is really there. Just from this I spread the virus to our group and so on. Here is the reponse via email from someone who owns a truck and SUV:
HAWHAWHAWHAWHAWHAWHAWH
:::::breathe::::
HAWHAWHAWHAWHAWHHAWHAW
that was awesome….
October 13, 2007 at 2:31 pm
Of course it references the Leroy Youtube video, which itself references the ‘gung-ho’ players on WOW on jump in and get everyone killed (I flirted with WOW for a few months…) Do the people who disagree really think that unless the truck ad doesn’t say the word Leroy in it, then it has nothing to do with the Youtube original? Really?
It would’ve been funnier if the “oh god” reactions from ‘pretend Leroy’s’ friends were more prominent. That would’ve hit the WOW behavior bullseye. As it is, it’s okay. But when you tap into a microtrend like that, you should make it as well observed as possible. Nice work, Saatchi but you should be doing better.