Comments on: Michel Gondry Versus Motorola

By: Des Temps → Blog Archive → Kermit the Frog + Terry Richardson

Des Temps → Blog Archive → Kermit the Frog + Terry Richardson — Fri, 07 Mar 2008 17:29:42 +0000

[...] Me One of Those!) and then have 2nd thoughts once the work is delivered. Like Motorola did with Michel Gondry, making the mistake of swooning for the starshine, but overlooking the actual work that made the [...]

By: Brain Pickings » Blog Archive » SPECIAL: Second Annual Not-So-Much Awards

Tue, 01 Jan 2008 00:44:13 +0000

[...] More hype followed, including one rather blatant rip-off of a certain shot-down- by-client Cutwater spot for Motorola by Michel Gondry, or of the wonderful “Hello Tomorrow” spot for adidas by [...]

By: Bob

Bob — Wed, 17 Oct 2007 17:15:30 +0000

It doesn’t need to have motorola in it to be successful. Thats the problem that most clients have. For them It’s all about the logo and the product being front and center all of the time. For moto, the public opinion is not so great. They make kinda cool phones that always seem to fall a little short of greatness. Who cares how slim or solid it is, no one cares, it’s the same peice of crap that nokia, samsung and lg are putting out there. What will sell the phone is experience moto offers, through advertising and marketing.

By: Nick

Nick — Tue, 16 Oct 2007 02:53:10 +0000

Saying that, there’s not a whiff of Motorola in it though!

By: Nick

Nick — Mon, 15 Oct 2007 13:13:01 +0000

The Gondry ad is wonderful. The other, stiff, predictable and hopelessly dated. I love how the Gondry ad manages to go beyond the usual “Axe user” appeal and manages to put someone’s personality into a phone that does the same things as any other phone – a woman’s personality no less, good God!

Yes, it doesn’t really mention the slimness of the phone, but so what? It’s called a Razor. I get that. I guess the best thing about the Gondry ad is that it gives the audience a little credit for being able to possess the imagination to enjoy the ad itself – something the Moto clients clearly didn’t have…

By: gabyfenne

gabyfenne — Sun, 14 Oct 2007 13:56:12 +0000

pity for such an arty spot but Gondry’s world is bigger then Motorola. Goodbey Moto

By: girlwithglasses

girlwithglasses — Thu, 11 Oct 2007 17:23:47 +0000

I feel like the MOTO ads have always tried to be a tad different from their competition, but the thing about the Gondry ad is that it’s almost too organic, and too whimsical. I think they could have kept the visuals and the concept had the actress been holding the phone while she was “transported” all those places, rather than it being purely conceptual.

But all that aside, the agency exec shouldn’t have been talking about tension in an article.

The Ogilvy ad is a different kind of cool, but even there I don’t see thin automatically translating to slicing like a knife- and what does that have to do with the user experience and what went on between the actors in the commercial? The Gondry ad at least made it clear that I have options with this phone.

That reminds me. I am due for an upgrade. Must see if I can get that new RAZR I’ve been hearing so much about.

By: man of the year

man of the year — Wed, 10 Oct 2007 20:01:23 +0000

i’d buy the phone from the people who created the first spot. i’d buy the competitive phone to the people who created the second one.

By: Chris W

Chris W — Wed, 10 Oct 2007 18:29:30 +0000

That Michael Gondry ad was terrific! I thought one of the whole points of the whole Hello Moto campaign was to be abstract and technological. The Cutwater ad hits the nail on the head.

The Ogilvy ad looks cool too, but the Cutwater ad is much cooler.

By: John

John — Wed, 10 Oct 2007 17:18:01 +0000

This is exactly why Motorola will never be considered a brand that people love and appreciate. They have so much potential to be such a great brand. Unfortunately their phones fall a little short, but advertising could definitely fix that.

The Gondry spot makes MOTO look hip and cool. When I first saw it, I felt like Motorola was finally on to something. The spot from Ogilvy is just like any other product focused commercial – BORING.

I just saw this excerpt from the adweek article by the MOTO client, Elena Panizza, worldwide cd at Motorola. “I don’t think it would fit nicely with an advertising block with a Burger King ad. It’s far more sophisticated.”

ARE YOU KIDDING ME? She is going to base the work on if it would look good running against a BK ad? Why didn’t she just say the MOTO target is stupid men that like fighting scenes, so that’s what I want the ad to be.

This industry needs more agencies like Cutwater who want to push the boundries instead of caving in to client demands.