BBH’s Pitch For New Balance?
October 9, 2007
Looks like BBH is going all out for the up-for-grabs New Balance business. We hear that… BBH will be pitching a concept in opposition to the hard core competitive campaigns that feature mega watt athletes from Nike. It’s not about the superstars of sport, but more about the consumer being their own star. So. We. Hear.
Reebok tried a different approach to this same oppositional idea with their “Run Easy” campaign. And despite the brand’s recent success making use of Facebook, Adidas’ CEO Herbert Hainer recently said that “Reebok will be profitable this year but in the US itself, Reebok will achieve revenue growth only by 2009.”
We predicted BBH was going to win this business over competitors Arnold Worldwide; BBDO, Cramer-Krasselt and Element 79. Not a bad start…
