Sony’s Last Word On The Bravia Ads
October 8, 2007
AdRants got Sony to respond to questions about the Bravia ads being ripped from kozydan’s body of work. If you don’t know what we’re talking about, read our original post here.
“There is suggestion that there is a similarity between an illustration by Kozyndan and the new Sony BRAVIA ‘Play-Doh’ advert. Sony would like to stress that the advert conception, creative and final animation is not based on any pre-existing artwork.
“Sony Europe, its agency Fallon, production company Gorgeous, and animation company Passion Pictures, assert that the wave, whale and bunnies were arrived at without reference to these artists. In the original script, the rabbits were one of many creatures to cavort around a cityscape. In fact, the location was only finalised shortly before the shoot. The final creative, led by Juan Cabral at Fallon and director Frank Budgen at Gorgeous, was chosen to champion the brand and best reflect ‘colour.like.no.other’. Sony enjoys working with experienced and talented creatives and all involvement in a campaign is always credited.”
Read More: The BEST Ad We’ve Seen In Forever
October 8, 2007 at 10:17 pm
[...] ninethirtyfive wrote an interesting post today onHere’s a quick excerpt“There is suggestion that there is a similarity between an illustration by Kozyndan and the new Sony BRAVIA ‘Play-Doh’ advert. Sony would like to stress that the advert conception, creative and final animation is not based on any … [...]
October 8, 2007 at 11:55 pm
I’ve read a couple places that the artist (or rep) was, contacted by the production company, which sought samples of the art. There was then no follow-up. Makes the story that there was no connection rather unbelievable.
Give credit where credit is due. And don’t rip off artists in order to sell crap.
October 9, 2007 at 9:37 pm
If the information regarding them contacting the artist for samples is TRUE, and so far we’ve gotten no confirmation it is…than Sony would be completely full of BS. Although from what i’ve heard about Sony, it’s a drop in the bucket.
November 7, 2007 at 7:13 pm
[...] between his work and the Neuf Music work, but plagiarism? You’d have a better case with the Sony Bravia ads by Fallon UK than with these…at least in that case the production company knew the artist in [...]