Kate Moss Gets Yanked
October 3, 2007
Again, another ad gets pulled by the ASA for “enhancing eyelashes” in Coty’s print spots featuring Kate Moss for their Rimmel mascara. This time, the agency isn’t McCann, but J Walter Thompson who denied false lashes had been used and told the BBC that “her eyelashes had been “cleaned up and enhanced” in post-production.”
Drink company Innocent also took a hit. The ASA said the company failed to prove claims that claim ‘natural detox superfoods smoothie’ contained ‘even more antioxidants’ than five daily portions of fruit and vegetables. READ MORE HERE
