Draft/FCB Employees Put In The Long Hours
October 3, 2007
Good ol’ Mad Man George Parker has gotten yet another internal memo leaked to him from inside Draft/FCB. The memo is supposed to be inspirational or something like that. It sounds like a call to work more hours if you ask us. Get George’s insights and info into this missive here.
From: Greenberg, Sandra (NYC-FCB)
Sent: Fri 9/28/2007 1:02 PM
Cc: Meyer, Terri (NYC-FCB); Becker, Christoph (NYC-FCB)
Subject: Wanna Get into Communications Arts?
Last year, two of our Oreo print ads in the “Milks Favorite Cookie” campaign got into CA: “Creamer” and “Midnight Snack.” In addition, “Straw” was lauded in Ad Week’s Agency Review issue and several ads in the campaign were recognized in Ads of the World, with very positive reviews. Our clients are asking for more ads, which gives us all more opportunities to win more awards, bigger awards. So push really hard to give us our next “Milks Favorite Cookie” ad, poster, etc. Start with ads for the classic Oreo. Then ask yourself: “They also make a Halloween Oreo with Orange Creme, a Spring Oreo with Yellow Creme.” This is a reason to work nights, weekends, etc. For your print book.
Sandy & Terri
