http://agencyspy.wordpress.com/2007/10/03/bernstein-rein-bends-over-backwards-and-loses-its-grip/ lurking around the watercooler Wed, 08 Oct 2008 18:15:56 +0000 http://wordpress.com/ hourly 1 http://agencyspy.wordpress.com/2007/10/03/bernstein-rein-bends-over-backwards-and-loses-its-grip/#comment-3172 That guy Thu, 04 Oct 2007 02:56:16 +0000 http://agencyspy.wordpress.com/2007/10/03/bernstein-rein-bends-over-backwards-and-loses-its-grip/#comment-3172 The title of this article should have been "BR Bends Over Backwards Only To Get Bent Over." USAA has such a great story to tell. They could have an incredible brand. But the people who run that company are crazy! And the layers of incompetence decisions have to go through are insane. USAA, and their culture of fear, is a company who won't realize their potential for many years to come. And many agencies. BR on the other hand will survive this. If fact, they'll be better for it. There will probably be layoffs, but when the dust settles BR will be able to focus on doing the kind of work they're capable of for clients who understand the importance of a creative, innovative business partner. Thank God USAA is gone. The title of this article should have been “BR Bends Over Backwards Only To Get Bent Over.” USAA has such a great story to tell. They could have an incredible brand. But the people who run that company are crazy! And the layers of incompetence decisions have to go through are insane. USAA, and their culture of fear, is a company who won’t realize their potential for many years to come. And many agencies. BR on the other hand will survive this. If fact, they’ll be better for it. There will probably be layoffs, but when the dust settles BR will be able to focus on doing the kind of work they’re capable of for clients who understand the importance of a creative, innovative business partner. Thank God USAA is gone.

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