New Agency Alert: Adrenalina

Adrenalina is a new advertising agency that as the blog The Tribble Agency pointed out, hasn’t even filed their trademarks. Nonetheless, the new shop has landed the Heineken USA’s Tecate and Tecate Light beers after a multi-millionaire dollar review. Just as the shop was getting down to business on their new client, Toronto ad conglomerate MDC Partners began asking Adrenalina if they were up for partnering on Hispanic business or to even acquire it outright. And now, founding partners, Manuel Wernicky, José Arandia and Paco Olvarrieta have opened their fully integrated advertising shop in New York City’s SoHo in office space it shares with MDC partner and Kirshenbaum Bond & Partners.