Adidas’ Easy Viral Spot
September 18, 2007
A new Adidas viral ad features All Blacks rugby union star Dan Carter shooting the shit with his father in his backyard. It’s an unscripted spot viral spot that took the agency 180 Amsterdam about 30 minutes to capture. It was almost an accident, as they were really in New Zealand to shoot a full fledge commercial. We just love the use of opportunity here. We’re also just so into the Adidas commercials for this year’s Rugby World Cup that we had to share.
The ad keeps up Adidas’ global brand positioning of “Impossible is Nothing,” which we never liked since it’s so close to “Just Do It” in intent. Whatever though. It’s working for them. It’s all about achieving your goals and isn’t that nice?
September 18, 2007 at 6:27 pm
[...] this week’s edition of Creative Inspiration, I wanted to point out a great ad that AgencySpy wrote about. It’s not CGA, but it captures something special in simple, elegant terms with an on-the-fly [...]
September 18, 2007 at 6:29 pm
Awesome! Thanks for pointing this out. Great stuff.