Shop Victoriously
September 17, 2007
Ebay has launched a new campaign that comes with the tagline, “Shop Victoriously” from BBDO. The ad plays on the idea of windorphins, which is the feeling of euphoria one gets from winning.
The accompanying microsite, Shopvictoriously.ebay.com, launches in early October. Shopvictoriously.ebay.com and will house original content like “The Winner’s Guide to Winning Everything,” starring comedians Andy Richter and Paul F. Tompkins. The series, created by CAA Marketing, a division of Creative Artists Agency, follows Richter and Tompkins as they travel in a Winnebago to ten west coast cities to spread the word about what it means to be a winner. We’re not sure why brands insist on these type of updates to the Weiner mobile. We’re hoping it’s funny, entertaining, ends up on YouTube clocking millions of views, but we’re going to go out on a limb and say these vids are going to be a waste of cash. The commercial is cute though.
September 17, 2007 at 3:35 pm
One of the best tag lines I’ve heard in a while. Totally sums up the eBay experience in two words. Brilliant.
(Bastards.)
September 18, 2007 at 9:48 pm
[...] ad above is probably the first of a few from BBDO, along with a new site that launches in October. Agency Spy is saying it’s going to be another travelogue, following the journey of 2 comedians across [...]