Hummer Goes Green?
September 17, 2007
Hummer is trying to go green with the addition of their hydrogen powered model. Yay! However, the spot everyone is currently chattering about on YouTube featuring a tie-in with National Geographic is a fake meaning not endorsed by GM (see comments). After a long night of coffee and a bit of inspiration, Raafi Rivero who started Desedo Films with Michael Hastings Black created the video. Hummer are you paying attention? It’s a nice spot. Wish it was a real one. You can see more of Raafi’s work here.
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September 17, 2007 at 5:15 pm
When you say, I assume you mean not created or endorsed by GM?
September 17, 2007 at 6:29 pm
Yikes, I forgot to say “fake.” Full comment should read: When you say fake, I assume you mean not created or endorsed by GM?
Sorry
September 17, 2007 at 8:34 pm
I am confused by your post. When you write: “Raafi Rivero who started Desedo Films with Michael Hastings Black created the video. Hummer are you paying attention?”
Do you mean, GM are you paying attention, as in, build a Hydrogen HUMMER or, GM are you paying attention, hire me to direct and edit your next commercial? If it’s the latter, this seems like a bad way to do it as these are just o.k. parodies of the existing work HUMMER and they offer no new perspective…
September 18, 2007 at 9:39 pm
I was a little confused by this as well,If hummer is making a hydrogen powered vehicle then I’m excited other wise just amused. The spot was O.K. in both versions, what are you trying to say ?
September 18, 2007 at 9:42 pm
Please go to:
http://www.greenhummer.info
and
http://www.electrifyingtimes.com/governator.html
Hummer had a humvee hybrid prototype back in 1997! Introduced it to the electric vehicle press. Then GM swooped in, bought Hummer, making sure Arnold would never get his hands on it.
Ten years after…