News

- AOL has begun an 18-month European expansion program to solidify its transition to advertising-supported content, with the launch today of AOL.it, an Italian portal. READ MORE HERE

- The government has rebranded the Iraq war with an introduction of a new tagline, “Return on Success.” READ MORE HERE

- The August console numbers for the United States show that Nintendo is dominating the business, the Xbox 360 does alright, and the Sony business is kept upright by the PlayStation 2 and the PlayStation Portable while the PlayStation 3 still sucks up space on retail shelves. READ MORE HERE

- Roth Associates has opened an office in the Los Angeles area and struck a joint venture with The Observatory. READ MORE HERE

- At Wal-Mart Subway has beaten out McDonald’s to become the fast food brand of choice for the retailer. READ MORE HERE

- Consumer confidence tumbled to its lowest point in nearly 1 1/2 years in September. READ MORE HERE

- The companies behind the world’s biggest brands made it clear that they are dedicated to reducing their carbon footprints and to spreading the word about their efforts. READ MORE HERE

-While there was a significant widening of the audience gap between the broadcast and cable networks this summer, it was more due to broadcast losing viewers than cable picking up massive amounts of viewers. READ MORE HERE

- MySpace is taking a new tack with video in an effort to lure away YouTube viewers — it’s developing a catalog of professionally produced videos. READ MORE HERE