Domino’s Goes To Crispin

Somehow… Domino’s selecting Crispin as its agency makes total sense considering some of the other accounts the agency is/has held Burger King, Orville, etc. Domino’s is in desperate need of some funny, relevant advertising. The current tagline, “Get the door. It’s Domino’s,” (yawn) was created by Deutsch, which incumbent JWT just held over.

“Crispin’s energy and fresh perspective on our company hit right at the heard of who and what we are,” said Ken Calwell, the Domino’s chief marketing officer, in a statement. “Their company is one of the best and brightest in the industry, and I am certain that they will provide a strong brand message for us.”