Nielsen Can Tell You When And Where In No Time Flat
September 10, 2007
In an attempt to squash the lag time between when your client’s spot aired and the post-run analyses, The Nielsen Company wants your agency to buy into its recently launched ad monitoring service called Keeping Trac. The system offers daily verification that an advertiser’s TV spots have not just aired along with when they ran. Nielsen developed Keep Trac with the help of Aegis Group’s Carat. An agency who preferred to remain anonymous has signed on, as has Carat, of course.
The new software these agencies will be using allows them to verify that the right creative spots aired in the proper programs. “The software also monitors commercial separation guidelines and can verify, for example, that the same ad doesn’t run twice in the same 10 minutes. And it also monitors the audience composition of programs where ads run.”
