GSD&M Gets Crushed By DraftFCB
September 7, 2007
GSD&M’s “Idea City” (ha!) lost the $200 million-plus U.S. Census account to DraftFCB. Poor GSD&M. Oh – Idea City. They’ve lost some big ones including Wal-Mart and right after their name change announcement, AT&T put its estimated $3.4 billion media planning and buying account up for review.
The Census Bureau switched to paid advertising in 2000, which has boosted participation rates. In 2000, 67% of households filled in their forms, up from 65% in 1990. Hey… advertising works.
September 7, 2007 at 8:58 pm
Interesting. I wonder where they come up with the percentage, though, if they’re not sure how many people live here, it seems like it would be difficult to figure out how many people filled out their surveys.
I know, I know. “Statistical Sampling.” I’m not sure I trust it, though.
September 7, 2007 at 9:22 pm
So did Ogilvy. THey put big resources to it.
No wins in 3 years.
Bigger news than GSDM