BBDO Takes Monster
September 7, 2007
BBDO Worldwide has been named Monster.com’s global agency of record for advertising and branding. The press release states that the account is worth $155m. BBDO’s first work for Monster is expected to appear in early 2008 to coincide with the traditionally busy job search season. Brand Content has been the lead creative agency on the business for the past two years. BBDO will be Monster’s fifth lead agency since 2000.
