Toyota’s New Hybrid Print Ads

Here’s the new Toyota print ad for their hybrid series created by Dentsu. It looks a wee bit like a fashion ad, no? Beautiful bodies and no car in sight? Toyota has a done a good job on the sustainability front with their low emissions paint and its headquarters also being the greenest, largest building in the US. This ad is a brand pusher – not a car pusher and maybe that’s what we like about it.

Copy reads:
“Toyota: Zero Emissions.
We are committed to preserving the delicate balance between man and nature. We’ve come a long way since we launched our first hybrid car 10 years ago. But our goal goes beyond reducing exhaust emissions. We apply innovative environmental solutions to every aspect of the vehicle’s life cycle; from design, manufacture and use, right through recycling. It’s the only way to reach our ultimate aim: zero emissions.”
Creative Director: Roger Tavares
Art Directors: Alexis Bellavoine, Moira Marcantei
Copywriter: Jan Vandeplas
Photographer: Christophe Gilbert
Additional credits: Yannic LE COQ
Published: September 2007

Via Picarad