Heinz Goes To AMVBBDO
August 31, 2007
Abbott Mead Vickers BBDO has won the £12m advertising business for Heinz after beating out Bartle Bogle Hegarty, Lowe and Grey. DDB London pulled out at an earlier stage. Anyone know why? [agencyspy at mediabistro dot com or IM us at agencyspy]
Incumbent McCann Erickson won the account in a previous pitch, but due to a conflict with their client Nestle, Heinz moved on.
