StrawberryFrog Lands In Brazil
August 30, 2007
StrawberryFrog will open a new office in Brazil, led by renowned Brazilian creative Alexandre Peralta.
“Many agencies are fighting over China. Brazil is one of the BRIC countries and is growing as rapidly as Russia, India and China. Like true Frogs, we’ve lept for a different market. Brazil and we are very excited,” says Karin Drakenberg, co-founder of StrawberryFrog.
Isn’t it cute how they work in a frog’s characteristics whenever they can? What’s better is that Karin is right. China may be the next big thing, but the competition is fierce. Better for a small agency to look to a country where big players aren’t running rampant and the potential for big gain is further off, but eminent.
August 30, 2007 at 3:30 pm
Except for the fact that unlike the other 3 BRIC nations, Brazil actually HAS a thriving ad industry, that’s been winning awards for oh, the past 10 – 15 years. They’re especially strong in digital.
If you’re going to do this blog, you need to be right more often. You make way too many mistakes for the rest of us to take you seriously.
August 30, 2007 at 5:13 pm
This commentator is always trying to get our goat.
Um hello… you missed the point of our entry about SF in Brazil, which is that it’s a great place for some smaller agencies to go rather than China where the big wigs are spending oodles of cash and the competition is fierce. And also that one day – Brazil will be just as hot economically as China. China’s like the golden ticket right now.
Duh. Of course Brazil has award winning advertising coming out of the country. We’ve written about efforts from their several times. We’re not saying it isn’t a creative place, but a smart business move for SF.
If you’re going to read this blog, then we suggest you read for clarity and not just to jerk our chain around.
Thanks!
AS
August 30, 2007 at 5:57 pm
Here, SS, let me translate for Professor Smarty Pants:
Isn’t that what you meant, you pedantic wanker. And give yourself extra courage points for being anonymous.
August 30, 2007 at 6:04 pm
Thanks Frymaster. You’re a gem, but clearly we aren’t being clear. Ha. Ha. Ugh. Maybe it’s our summer cold and fever that has dulled are usually razor sharp tongues?
Anyway, what we were focusing on was an economic point, not a creative one.
AS
August 31, 2007 at 1:25 am
Okay. On an blog written by a guy who anonymously disses advertising creatives, a guy posting anonymously disses a second anonymous poster for dissing the anonymous host anonymously.
???
August 31, 2007 at 9:44 pm
James H,
I am Frymaster. I am not anonymous. Click my name and you’ll go to my blog where you can learn all about me.
You are James H. You are anonymous. You are unclickable. Whatsa matta? Ain’t ya got no websites?
“Anonymous” is a wanker who’s constantly finding fault instead of being helpful.
Superspy is a chick. (Duh!) And when the blog is called Agency Spy…I can’t even say it.