“One Generation Plants The Trees, And Another Gets The Shade.”
August 30, 2007
Danny G. recently pointed out some of the reasons why great agencies falter. He managed to articulate the well known cyclical effect that happens to most businesses quite well. Excerpt: “I’ve always believed the best advertising people have an element of hunger and discontent in their personalities. It’s rooted in a simple desire to improve upon what’s been done before. Which is not the same as being disagreeable or arrogant, although those qualities are easily confused. Most people enter the ad biz hungry. But at a certain point, after initial success, contentedness take over: an impossibly cushy gig, a desire for more family life or merely the belief that one’s shit doesn’t stink. And in the course of an advertising career, that contentedness coincides with promotions to managerial positions. Many great Copywriters, Art Directors or Account Executives have no business managing other people as Creative Directors or Supervisors.”
