Staring Contest: You Verus A Rugby All-Star
August 28, 2007
You know how we’ve become fanatics of the advertising surrounding the upcoming rugby World Cup (see: Your Body No Longer Belongs To You or The Myth Of Adidas)? Our latest addition to the fray comes by way of a reader. Thanks! A new advergame allows you to have a staring contest with some tough looking rugby players. We couldn’t help, but challenge our eyeballs against these bad asses. Using your computer’s web cam, the system can tell when you blink or look away. Really. Talk about interactive. Sponsored by O2, a provider of mobile services to consumers and businesses in the UK, the game was not only fun, but we perused their entire website, too. We got curious. The marketing worked.
