Hill, Holiday And Chili’s

Boston agency Hill Holliday has been selected as the advertising agency of record for Chili’s Grill & Bar, a chain of 1,350 casual dining restaurants. HH is taking the place of the troubled Omnicom Group’s GSD&M. We just queried the agency on whether or not the iconic theme song (Chili’s… Baby Back Ribs) is going to remain or get the axe.

The agency is also getting new digs. Currently, they reside at the Hancock Tower, but are moving over to four floors at 53 State St. “You don’t leave an icon like the John Hancock Tower after 27 years without some very good reasons,” Hill Holliday chief executive Mike Sheehan said in a statement. “Our new home gives us the freedom to design the space exactly the way we want and in a manner that will drive how we think and work together.”