AT&T (Thankfully) Calls A Review
August 28, 2007
AT&T is conducting a review to consolidate media planning and buying for both its landline and wireless services. It’s time to consolidate. The telecom giant will be issuing an RFP to its incumbent media agenices: GSD&M, Interpublic’s Initiative, Mediaedge:cia, OMD; and Publicis Groupe’s Digitas who has been handling their digital.
The RFP is set to go out in just a few weeks. This will be a fun one to watch. The company spent $2.3 billion media last year, so everyone is going to pull out the stops.
